喜茶的英語介紹

喜茶原名皇茶ROYALTEA，由於無法註冊商標，故在2015年全面升級為註冊品牌“喜茶HEYTEA”喜茶的英文是 heytea。

2012年，喜茶 HEYTEA 起源於廣東江門一條名叫江邊裏的小巷，原名皇茶 ROYALTEA， 由於無法註冊商標， 故全面升級為註冊品牌喜茶 HEYTEA 。

喜茶為芝士現泡茶的原創者。自創立以來，喜茶專注於呈現來自世界各地的優質茶香， 讓這茶飲這一古老文化煥發出新的生命力。

2016年，喜茶獲得IDG資本及天使投資人何伯權一億元的投資。

Heytea (formerly known as "Imperial Tea") is a Chinese chain tea brand operated by Shenzhen Meixi Catering Management Co.， Ltd.， founded in 2012 by Nie Yunchen， headquartered in Aerospace Science and Technology Plaza， Nanshan District， Shenzhen. Heytea owns the tea brand "Heytea" and the baking brand "Heytea Remai".

The company relies on word of mouth on social media to reduce advertising spending. Young consumers are its main customers. Most of the stores are in bustling shopping malls in first - and second-tier cities. Its famous product is cheese milk cap.